A New Travel Concept
Red Travel offers a new travel concept; an innovative approach to the self-drive tour offering absolute luxury combined with the ultimate Gran Turismo experience.
Red Travel Tours are unique journeys, individually created for you to fully experience the Italian Way of Life. Each journey is a sublime blend of art, fashion, architecture, gastronomy and spectacular scenery.
Our guests will feel part of a real Ferrari team, enjoying the opportunity to personally drive the very latest models. Travelling for kilometres, accelerating through the steep, winding roads of Lazio, Umbria and Tuscany, along the route of the legendary Mille Miglia race, putting their driving skills to the ultimate test.
As a relaxing contrast to the exhilaration of driving a Ferrari, our journeys include wellness programmes at the Fonteverde Natural Spa Resort, a world-class spa hotel located in the midst of the rolling hills of the Val d’Orcia.
Behind the scenes, Red Travel staff take complete care of the Ferraris. Every morning, our guests will find their car at the entrance of the hotel, clean and polished, refuelled and fully checked, ready to begin another day of exciting driving through further dazzling landscapes.
8-Day Rome, Florence & Venice Chauffeur-Driven Tour by Limousine
DAY 1: Welcome to Rome, the eternal city
Morning
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You will be met at Rome Fiumicino international airport and transferred by limousine to the splendid Hotel De Russie, at Piazza del Popolo in the heart of Rome.
A luxury five-star hotel located in the heart of the beautiful city of Rome between the Spanish Steps and Piazza del Popolo on the Via del Babuino. The hotel is within easy walking distance of Rome’s key attractions, fashion houses and Via Condotti
Here you can take a rest before setting out on an initial tour of the wonders of the ‘Eternal City’. You may have the opportunity to explore some of its most beautiful sights, like the Coliseum, the Spanish Steps, the Trevi Fountain, the Vatican…
Evening
- Dinner in Rome - Restaurant suggestions: La Pergola (3 Michelin stars); Il Convivio-Troiani, L’Altro Mastai, Agata e Romeo, Il Pagliaccio (1 Michelin star)
- Overnight at Hotel De Russie 5***** (Rome)
DAY 2: La Dolce Vita in Rome
Morning
- You have the choice of a guided tour of Rome’s most beautiful sights, the Coliseum, the Spanish Steps, the Trevi Fountain and the Vatican or you are of course free to explore on your own.
Your limousine and a guide will be at your complete disposal for a 3-hour unique and innovative tour of Rome.
Our private Tour Director, an expert Ferrari driver, will introduce our guests to the world of Ferrari; clarify the finer details of the controls, explain the differences between the various models (Ferrari 599 GTB Fiorano, Ferrari 430 Scuderia and 430 Spider, Ferrari 612 Scaglietti), the peculiarities of the engines (8-cylinder or 12-cylinder) and most importantly, give guidance on how to handle the F1 paddle-gear shifting behind the steering wheel.
Whether you require information on the ancient wonders of Rome or simply advice on where to find the finest shops, our staff is available to help you get the most out of your stay in this beautiful city.
Evening
- Dinner in Rome - Restaurant suggestions: La Pergola (3 Michelin stars); Il Convivio-Troiani, L’Altro Mastai, Agata e Romeo, Il Pagliaccio (1 Michelin star)
- Overnight at Hotel De Russie 5***** (Rome)
DAY 3: Following the Mille Miglia Route
Route: Rome - Viterbo - Bolsena - Pienza - San Casciano dei Bagni
Morning
- Meeting at the hotel hall with your personal chauffeur, an expert driver, who will be on hand for the whole length of your Tour of Italy by Limousine.
- Departure by Limousine for Bolsena
Your driver will guide you through a pleasant drive along the panoramic and enchanting roads of the mythical Mille Miglia, passing Tarquinia, Viterbo, Bolsena, Acquapendente, Radicofani, etc. Being fully relaxed while our chauffeur takes care of your tour, you will discover the picturesque and breathtaking panorama offered by the valley landscape.
- Lunch at Bolsena - Restaurant suggestion: La Pineta, with a splendid view over the lake.
Afternoon
- Departure by Limousine for San Casciano dei Bagni
- Stop in Pienza, for a visit to Pope Pius’ II birthplace. Meant to be the ideal Renaissance town, Pienza comprises such beauties as a white stone cathedral, Palazzo Piccolomini with its fine courtyard, Palazzo Borgia, a graceful Piazza…
- Departure by Limousine for Fonteverde Natural Spa Resort
- Arrival at Fonteverde Natural Spa Resort and check-in.
A Medicean residence restored to its former beauty. The hotel offers rooms, richly decorated premises with terraces overlooking fields and verdant hills. A blend of Renaissance aura and present-day comfort in a hotel where luxury engenders relaxation.
Spa & Relax: the mineral-rich, natural warm spring waters that emerge here have multiple therapeutic benefits for the organism. Take advantage of the thermal pool, the bioaquam® circuit (with its various hydromassages) or any other spa treatment offered by this highly reputable spa resort set in the midst of the rolling hills of the Val d’Orcia (southern Tuscany).
Evening
DAY 4: Siena & Florence
Route: San Casciano dei Bagni - Siena - Florence
Morning
- Departure by Limousine for Siena
- Siena, an unspoiled mediaeval city, is the location of the famous Palio, a horse race around the city’s shell-shaped Piazza del Campo. Siena’s other historic gems from the Middle Ages include the Town Hall (Palazzo Pubblico) and the Torre dei Mangia (1340), which are similar in height to the Cathedral.
- Free time to explore Siena.
- Lunch in Siena - Restaurant suggestion: Al Mangia, located in Piazza del Campo, Siena’s main square.
Afternoon
- Departure by Limousine for Florence.
Next milestones of the famous Mille Miglia: Monteriggioni, Poggibonsi, San Casciano Val di
Pesa, Florence, passing through the famous Chianti region vineyards.
- Arrival in Florence and check-in at Four Seasons Hotel Firenze.
An enchanted city sanctuary in the midst of Florence, where an art-filled Renaissance palazzo and conventino frame a centuries-old private park. Relax amidst original frescoes and sculptured reliefs, graced by sunlight and airy garden vistas. Sip cappuccino under majestic trees, lounge by the open-air pool or bask in Italian spa secrets. Wonders of the Uffizi and Duomo are a stroll away.
Evening
- Dinner in Florence - Restaurant suggestions: Enoteca Pinchiorri (3 Michelin stars), Borgo San Jacopo.
- Overnight at Four Seasons Hotel Firenze 5***** (Florence).
DAY 5: Florence and its Beauties!
Morning
- Time at disposal for shoping or a guided tour of Florence (upon request).
Birthplace of the Renaissance, Florence is a jewel in Italy’s crown with architectural treasures literally around every corner. The capital of Tuscany plays host to some of the world’s most beautiful museums and galleries housing works of art by da Vinci, Michelangelo, Giotto and Botticelli. The city of Lorenzo the Magnificent, Dante and Brunelleschi is truly full of magic.
You will have a full day to enjoy Florence’s most beautiful attractions, or to shop in Florence‘s most important boutiques as well as in the outlet The Mall, just outside Florence.
Evening
- Dinner in Florence - Restaurant suggestions: Enoteca Pinchiorri (3 Michelin stars), Borgo San Jacopo.
- Overnight at Four Seasons Hotel Firenze 5***** (Florence).
DAY 6: On the Mille Miglia Route to Venice
Route: Florence - Modena - Venice
Morning
Afternoon
- Departure by Limousine for Venice
- Arrival in Venice and private boat transfer to the splendid Hotel Cipriani 5* located in the heart of Venice.
Four minutes by private launch from San Marco, on the tip of Giudecca Island, this iconic Orient-Express hotel commands unrivalled views of the lagoon and Doge’s Palace. Steeped in Venetian style, it is known for interiors decorated in exquisite local artefacts, classic cuisine with an innovative twist and the most fabulous swimming pool in the city.
Guests can capture the spirit of romantic Venice as well as enjoy the comfort and luxury services offered by their hotel.
You may have the opportunity to explore some of its most beautiful sights, like the Canal Grande, Piazza of San Marco, the gallery of the Accademia…
Evening
- Dinner in Venice - Restaurant suggestions: Fortuny Restaurant at Hotel Cipriani, Osteria da Fiore (1 Michelin star), Vini da Gigio, Ristorante Al Graspo de Ua.
- Overnight at Hotel Cipriani 5***** (Venice).
DAY 7: Exploring Venice and its Laguna
Morning
- Time at disposal for shopping or for a guided tour of Venice (upon request).
Venice, the “City of Bridges”, stretches across numerous small islands in the marshy Venetian Lagoon. Thanks to the fact that the Venetian Republic was a major sea power and a staging area for the Crusades, as well as a very important centre of commerce (especially the spice trade) and art in the Renaissance, Venice has become the beautiful city we can visit nowadays.
We can also provide you with a private boat, so that you can easily reach some little islands located in the Venetian Lagoon, such as Burano, Torcello and Murano, the last one famous for its glass making, particularly lampworking.
- A tour around the island of Capri by boat is, without doubt, a unique and truly exhilarating experience. The spectacularly dramatic coast of Capri is characterized by numerous creeks, tiny bays and caves. On sunny days, beneath the crystal clear waters, one can see a seabed rich in flora and fauna.
During the tour you will visit famous spots such as Grotta Azzurra, Punta Carena, Faraglioni.
- Light lunch will be served on board.
Evening
- Dinner in Venice - Restaurant suggestions: Fortuny Restaurant at Hotel Cipriani, Osteria da Fiore (1 Michelin star), Vini da Gigio, Ristorante Al Graspo de Ua.
- Overnight at Hotel Cipriani 5***** (Venice).
DAY 8: Arrivederci Italia!
Morning
- Private transfer by boat and limousine to Venice Marco Polo International Airport for your return flight, and the end of the activities with Red Travel – Italia in Limousine.
Highlights & services included
- 8 days Italy by Limousine on a Chauffeur-Driven Tour on the most beautiful roads of Lazio, Tuscany, Emilia-Romagna and Veneto
- Rome - Siena - Florence - Modena - Venice by Limousine
- Your personal chauffeur on hand for the whole length of the tour
- 7 nights’ accommodation in double room with breakfast in 5-star luxury hotels: Hotel De Russie (Rome), Fonteverde Natural Spa Resort (province of Siena), Four Seasons Hotel (Florence), Hotel Cipriani (Venice)
- 1 lunch at La Pineta (Bolsena) – drinks not included
- Spa treatments at Fonteverde Natural Spa Resort (BioAcquam, Etruscan circuit with sauna, hot plate, Turkish bath and access to therapeutic spa pools)
- Visits, private transfers by limousine and by boat as per programme and from/to International Airports
- For any pre- or post-tour extensions, please contact Red Travel
Red Travel’s fully personalized service
You enjoy the Tour of Italy by Limousine while your professional chauffeur, backed up by Red Travel operating Headquarter, is on hand to organize any last-minute service you choose to add to your tailor-made Chauffeur-Driven Tour of Italy.
Not included

Airfare, transfers, fuel for the Ferrari, drinks at meal, everything not shown as “included services”.
Red Travel cars portfolio
- Maserati Quattroporte
- Rolls-Royce Phantom
- Bentley Continental GTC
- Mercedes S-Class
- Mercedes Viano
The programmes are indicative and subject to modifications, on a day-to-day basis and with the agreement of the Red Travel Tour Director.
On request: tailor-made programmes including alternative itineraries and activities (golf, yachting, hot air ballooning, shopping tour, cooking lesson, wine tasting tour, private guided tour)
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